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Distillery profile

United Spirits Limited

Explore the distillery's history, craft, production, and the distinctive character of its whiskies.

Last updated

Production places

Connections to water sources, peat places, maltings, cooperages, warehouses and maturation sites. Uncertain connections are labelled.

No documented production places are linked to this distillery yet.

History

United Spirits Limited (USL) is Diageo India's subsidiary and among India's leading companies in alcoholic beverages with premium brands such as Johnnie Walker and McDowell’s No. 1. USL is incorporated in India as United Spirits Limited, and Diageo India is listed on the NSE and BSE. The company's ambition is to become the best, most trusted and respected consumer products manufacturer in India. The organization places emphasis on innovation, sustainable practices, and social responsibility, and carries forward a heritage from iconic industry figures and a large portfolio of brands.

Portfolio and brand families

Diageo India's portfolio includes global and local brands across whisky, gin, vodka and other categories. Among the mentioned products are Johnnie Walker, McDowell’s No. 1 as well as special brands and regional offerings. USL has a large production and distribution capacity, supported by a state-of-the-art technical centre and an extensive factory catalog of 36 facilities spread across Indian states and union territories.

Production and development

Diageo India's Technical Centre is a globally recognized research and development facility established in 1989. The centre spans about 20,000 square feet and houses 25 domain researchers, laboratories and specialized equipment. It serves as a hub to translate consumer insights into technically validated design and packaging and supports sustainability and product renewal. The centre is known for several groundbreaking innovations in the industry, including the first pre-mixed gin, the first tetra-pack in the spirits industry in India, and the first single malt produced in Asia.

Whisky and products

Antiquity Blue

Antiquity Blue was established in 1992 and is described as reflecting timeless traditions in whisky making. According to the material, Antiquity Blue is blended with Scottish whisky from Cameronbridge Distillery and produced using the same grain distillation process and copper pot still method as Robert Stein's original method. The deep color is inspired by antique gold, and the taste is described as a distinct malt characterized by rich wood with a hint of peat and heather.

  • Production: Antiquity is distilled in copper pot stills – an age-old tradition in Scottish whisky making.

  • Pedigree: Antiquity is blended with the finest grain-based Scottish whisky from Cameronbridge, home of grain distillation.

Besides Antiquity Blue, other products are mentioned in Diageo India's whisky portfolio, but Antiquity Blue is the most clearly featured whisky product in the material shown.

Philosophy and social responsibility

Spirit of Progress is Diageo India's 10-year ESG action plan with three priorities: promoting positive drinking behavior, promoting inclusion and diversity, and groundbreaking grain-to-glass sustainability. Emphasis is placed on doing business in a responsible way, including promoting moderate consumption and combating alcohol misuse. The plan is supported by collaboration with authorities and partners to promote a responsible beverage culture and community initiatives.

Visits and experiences

The material does not provide details on concrete tours or visitor experiences, but mentions the technical centre and the company's innovation-driven momentum as central elements of the organization.

Strategy and growth

USL integrates its growth with Diageo India's overall strategy, focusing on innovation, sustainability and responsible business practices.

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